Juan Gutiérrez
Account Executive · SaaS revenue growth and AI automation · Pereira, Colombia
I sold software and financial services at five companies across five markets, and I learned that a complex sale is won or lost before the meeting. That is why today I sell with you, build with AI what your sales team needs and train it to use it.
- 16new customers in under 4 monthsPrix · Key Account Manager
- +75 %conversion rate on monthly closesAddi · Field Sales Executive
- 18closes in the first month, double the historical averageF2D Solutions · company record
- +4.000qualified profiles reached automaticallyCitrino Capital · Sales & GTM
Pick your challenge
What is your challenge? I will show you what I have already done.
Pick one and I will show you the closest result, along with the service where I put it to work for you today.
Results
My results, company by company.
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Citrino Capital Sales & GTM Present Acquisition engine with over 4,000 qualified profiles
- I built the acquisition engine with over 4,000 qualified profiles and connect with those accounts automatically by email, LinkedIn and WhatsApp.
- I built it inside the Microsoft 365 environment: Power Automate, Lists and Teams.
- I added AI and scraping tools to find, enrich and qualify accounts.
Today I use it in: Prospecting agents and custom projects
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Prix Key Account Manager · Cross-border payments fintech Sep 2025 – Feb 2026 16 new customers in under 4 months
- I built a pipeline of 16 new customers in under 4 months, with monthly transaction volume (GTV) above COP 1,000 million.
- I sped up the sales cycle with consultative selling, turning transactional opportunities into long-term relationships.
- I designed an automated reporting system with n8n and AI that removed manual tasks and gave real-time visibility for commercial decisions.
- I led collaboration between Sales, Product and Ops to improve onboarding and retention.
Today I use it in: Follow-up flows and dashboards
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Addi Field Sales Executive (SMB) · Buy now, pay later fintech Jan – Jun 2025 +75% conversion on monthly closes
- I contacted over 500 companies with no prior base and built the pipeline from scratch in the SMB segment.
- I consistently reached over 90% of the monthly quota, on a quota of around USD 20K, in a highly competitive market.
- I achieved over 75% conversion on monthly closes in high-velocity transactional sales.
- I optimized prospecting scripts and processes and raised team performance through informal mentoring.
Today I use it in: Sales, levels 1 and 2
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F2D Solutions Account Manager LatAm and USA · Business consulting Jun 2023 – Nov 2024 18 closes in the first month: company record
- I broke the company record with 18 closes in the first month, double the historical average.
- I was Top Performer for 16 consecutive months.
- I managed the full sales cycle across five markets (USA, Mexico, Colombia, Chile and Peru), adapting the pitch to each culture.
- I standardized closing strategies that improved the team's revenue.
Today I use it in: Sales, level 3
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Fianly Business Development Representative · Fintech startup Mar 2022 – Jun 2023 Winning new customers and looking after existing ones
- I combined winning new customers (hunting) with retaining existing ones (farming).
- I led market intelligence and competitive analysis initiatives that fed the commercial strategy.
- I reported growth and performance metrics weekly to stakeholders.
Today I use it in: Ideal account and qualification
My path
I sold first, automated later, now I build.
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1
I sold
2022 – 2025
At Fianly, F2D Solutions, Addi and Prix: from cold prospecting to closing, in SMBs and long-cycle accounts.
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2
I automated
2025
At Prix I brought n8n and AI into commercial reporting, and trained in low-code automation, RPA and hyperautomation.
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3
I build
Today
Today, at Citrino Capital, I run the acquisition engine: over 4,000 qualified profiles reached automatically by email, LinkedIn and WhatsApp, with AI, scraping and Microsoft 365. And I build it for your team.
At a glance
- Education
- International Business Administration (Remington University, graduate) and a diploma in Import and Export Policy.
- Certifications
- Low-code automation with n8n, RPA and AI hyperautomation, and Growth Management for startups (Platzi, 2025), plus 5+ courses in software engineering and statistics.
- Languages
- Spanish (native) · English B2+ (professional working proficiency)
- CRM
- Salesforce, and whichever CRM your team already uses
- Where
- Pereira, Colombia · I work with teams across Latin America
How I work
The commercial goal, first
Before writing a message or building anything, we define what you want to achieve and who actually buys, with data rather than intuition.
Small tests, with numbers
We start with one segment, process or team and one measurable goal. If it works we scale; if not, we find out early.
Tools your team will use
Everything lands in spreadsheets, CRMs and flows your team already knows and can maintain, not in a black box only I understand.
Shall we talk?
Tell me how your team sells today. We chat by message or on a short call and, if it's a fit, we follow up.